This blog is a platform where I like to share my inner world of illustration. Here’s a post about something different. It’s about what I do as a 3D concept artist. I thought it might be interesting to share the process. How a commercial project unfolds.
I was brought on by Virtual Point LTD to art direct a spot for VISUfarma’s eye care product. And we dove into the strange world of the iris surface. This is the dramatic tale of what occurs when our eye get’s dry. Ta da dam.
First thing’s first. I read the script and sketched a storyboard (Photoshop).